The four services follow the order a customer meets your company: they hear the name, they form an impression of the brand, they look you up online, and then something in your marketing prompts them to get in touch. If any one of those links is weak, the ones after it work harder for less return. This page explains what each service covers and how to tell which one you need now.
-
Company naming and name screening
A shortlist of names you can say, spell, register and defend, screened before you pay for anything.
-
Brand identity and positioning
One clear sentence about who you serve, plus a logo brief, voice and colours that hold up on a truck, a site and a slide.
-
Launch website and Google presence
A small, fast first website and a verified Google Business Profile, live in weeks rather than months.
-
First-90-days launch marketing
A written 90-day plan that turns a new name into first enquiries, with a budget you set before spending.
How to choose where to start
Start at the earliest stage that isn't finished yet. A quick self-test helps:
- Can you say the company name over the phone once and have the listener spell it correctly? If not, start with naming.
- Can you describe who you serve and why they should choose you in one sentence of under 20 words? If not, start with brand and positioning.
- If someone searches your name today, do they find a page that explains the offer and shows how to reach you? If not, start with the website and Google presence.
- Do you know what you'll spend on marketing in each of your first three months and what result would make you keep going? If not, start with the launch plan.
Most founders answer "yes" to the first question and "no" to one of the others, which is normal. The pricing page shows how each stage is usually billed.
Company naming and name screening
The naming service produces a short list of names that are easy to say, easy to spell and not obviously in conflict with an existing business. We screen each candidate against the free Ontario Business Registry search, the federal trademarks database, domain availability and the search results a customer would see. You get a ranked shortlist with the reasons behind each ranking.
We're clear about the limits: screening isn't a legal clearance. Before you invest heavily in a name, a lawyer or registered trademark agent should give an opinion on it. Read the full scope on the naming page.
Brand identity and positioning
This service turns your idea into a short set of decisions you can reuse: the customer you're building for, the promise you make them, the words you use and avoid, and a written brief for your logo and colours. It's built for founders who will be doing a lot of their own marketing and need something practical rather than a thick brand book.
The output is usually a two-page brand sheet and a logo brief a designer can quote on. Details are on the brand identity page.
Launch website and Google presence
A launch website is deliberately small: a home page, one page per main service, an about page and a contact page, written so a phone visitor can understand the offer in a few seconds. If you serve customers locally, we also help you set up and verify a Google Business Profile so you can appear in map results.
You own the domain, the hosting account and the content from day one. See the launch website page for what's included and the usual timeline.
First-90-days launch marketing
The launch plan answers the question every founder asks in month one: where should the first marketing dollar go? We look at your offer, your area and your budget, then write a 90-day plan with weekly checkpoints. It might include search ads, referral outreach, local partnerships, a short email sequence to people who've agreed to hear from you, or none of the above if the numbers don't support it yet.
The plan includes a stopping rule for each channel, so you never keep paying for something just because it's already running. Read more on the launch marketing page.
What we leave to other professionals
Legal structure, incorporation filings, trademark registration, tax registration and bookkeeping all sit outside our work. Ontario's own ownership structure guide suggests consulting a lawyer or professional advisor before you incorporate, and we agree. If you'd like a sense of how founders in your part of the province tend to approach a launch, the areas page has regional notes.
Frequently asked questions
Do I have to buy all four services?
No. Each one stands alone. A common pattern is a founder who wants help with naming and positioning, then builds the website with a friend, then comes back for the launch plan.
Which service should I start with if I've already registered a name?
Usually brand identity and positioning. We'll do a short check of the registered name first; if it creates real problems for search or word of mouth, we'll say so, and you can decide whether to adjust it or build around it.
Can the website come before the brand?
It can, but it tends to cost more. A site written before you can describe your customer in one sentence usually gets rewritten within months, so we prefer to settle positioning first even if it's only a two-hour session.
Are these services only for trades businesses?
No. The case studies we can show are results from our HVAC work, but the launch method applies to most companies selling to customers in Ontario, from professional practices to retail concepts.